We believe that differences accelerate innovation and enhances creativity. By 2030, we aim for an equal balance of executive women in leadership teams.
The wellbeing of our employees, as well as of the people enjoying our products, is something we pay great attention to. Because without them, we would never be able to thrive. We believe that differences accelerate innovation and enhance creativity. We are building a culture to embrace it. To provide more choice for consumers, we will further innovate in the non-alcoholic segment, in order to achieve a 20% share of non-alcoholic products in our portfolio by 2030.
Climate change is an indisputable phenomenon and is affecting the lives of all of us. As the carbon in the atmosphere is the main source of that, we feel the need to reduce our carbon emissions, to become fully carbon neutral. This is our top priority, in order to create a positive legacy for future generations.
We want our products to be an enjoyable part of our consumers’ lives. This is fundamental to how we do business and why we choose to inspire our consumers to drink better. To support this vision, we will further innovate the non-alcoholic part of our portfolio to offer consumers more choice that suits different consumption patterns.
Meaningful consumer information to enable responsible choices continues to be a priority. We are proud that 100% of our labels and brand communication bear responsibility messages to address underage drinking, drinking while driving or drinking during pregnancy, in addition to listing calories and ingredients.
Through our actions, we contribute to the UN Sustainable Development Goals, focusing on the areas where we can make an impact, utilizing our scale, supply chains or partnerships.
Clean water and sanitation
Responsible consumption and production
Climate action
Life on land
